Every company across the globe, no matter how big or small they are, have been affected by COVID -19. Companies are fighting this pandemic, to sustain their businesses. Proactive thinking is what is crucial for survival now.
As there has been quite some time since this virus has started eating the economy, so software development companies are also fighting the battle along with their employees.
As development cannot happen in isolation, so companies are investing in making communication better. As agility and adaptability are the secret recipes to survive, so working mechanisms need to change with the demand of the day. Keeping employees informed at every moment is crucial, so different tools are being used for the purpose with additional responsibility on technical employees to develop an internal system of better communication. There are systems developed by companies to keep employees informed the moment any change happens.
It is the need of the day to be empathetic with the employees, as everyone is fighting their battles. Whether it is about mental health or physical challenges, companies need to work with employees to help them in their individual battles. Here the role of being an emotional support to each other comes into play. In the game of retention that is 1/3rd the cost of hiring a new employee will be another financial setback if not managed properly. Companies are promoting the spirit of teamwork by having non-work-related check-ins to make sure that everyone is in the right condition to work.
As software development companies already have flexible work shifts, but now the pandemic has converted it from luxury to necessity. Keeping every employee on the same page while they work at their own productive time is a challenge that companies are still exploring to cope with. Yet the good-will that any company has made with employees is now paying off. Employees cannot be micromanaged, but with technology, their productivity can be tracked. But if the ownership of work is there, no tracking need arises.
Software development is a technical business that requires hard-core programming followed by the use of a number of tools. Hence, making sure that everyone has the desired level of access to keep business growth is a challenge.
Here remote access is the solution to all the problems. It is giving employees access to their office workstations on their home PCs. It has its own set of challenges, but coping with them is a win-win situation for all.
As communication with customers also requires a company visit to understand the problem they are facing and pitch the software that will solve the problem. But considering the latest situation; limited mobilization is required. It is necessary for the health and well-being of the sales team. This makes the acquisition of new customers and retention of old ones questionable. Now digitally feasible technology is being used to connect with customers more often than usual. This has helped in reducing the impact of limited traveling on business; carrying out business at normal speed.
Now is the right time to connect with customers on a personal level, as at times cold calling to sell your products can backfire. Moreover, even if you talk to your current customers to pitch a new product, it can negatively impact your business relation. The survey suggests that people like to do business with those who share a bond on a personal level than those who are strictly professional. But being too personal impacts, your business doing ability. So, striking the right balance in being business-oriented and having personal bond is a challenge for companies.
All the businesses are under the threat of cyber-crime with tech companies the secondary target. Although employees and companies in software development business are much more informed than others, but still the backup of information is necessary. The business procedures should also be tightly knitted in a secure manner to counter any third-party attack.
We are proud of our company and employees, who are together in fighting the current situation. With head raised up high, we look forward to keeping our business intact with the help of our customers.